How would you react if someone told you that your name can influence your everyday choices as well as life-shaping decisions? Would you smile at the idea that Craigs crave a Coke while Peters long for a Pepsi when they are thirsty? Would you say it is just mere coincidence that Lawrence became a lawyer and Judy a judge? Most people indeed consider it ludicrous to think that their name could influence their choices, especially when dealing with major decisions such as selecting a career, a home, or even a partner. Archival data, however, clearly shows that men named Dennis are overrepresented among dentists, and women named Louise are disproportionately likely to move to Louisiana.
“It’s a bizarre idea,” admits Miguel Brendl (Professor of Marketing at the Kellogg School of Management), “but your liking for the letters of your name, which is really driven by your liking for yourself, might spill over to objects and influence your choices.”
Read more >>> Name-Letter Branding
