Millions of consumers couldn’t care less about copyright or authenticity. What does business do when customers resist paying for the real thing?
The cost of making copies of that music or video, especially online, is very small. It’s easy to reason that, at worst, you’re taking something that costs a few pennies to create, and that the creator won’t feel a thing.
For decades, luxury goods manufacturers have worked on the supply side, cooperating with legal authorities to wage war on the manufacturers of knockoff goods. Still, the World Customs Organization estimates that the global market for counterfeit merchandise is more than $600 billion, amounting to 7 percent of world trade.
Read complete article at ONE:Online magazine of Johns Hopkins Carey Business School
